Gen Z's Selective Indulgence Approach to Travel
À la Carte Luxury

BurdaLuxury and Vero
June 23, 2025

BurdaLuxury and Vero introduce a collaborative study, À La Carte Luxury: Gen Z’s Selective Indulgence Approach to Travel, that explores the travel spending priorities of Gen Z travellers in Asia Pacific. By taking an in-depth look at how Gen Z plans, budgets, and navigates their getaways, we aim to unpack the values that shape their decisions and their evolving perceptions of luxury.

The insights are drawn from an online survey of nearly 2,500 Gen Z respondents, conducted by Kadence International across Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, and Vietnam. The sample comprises both younger Gen Z (aged 16-22) and older Gen Z (aged 23-30). For the purposes of this analysis, younger Millennials (aged 29-30) have been grouped with older Gen Z due to the absence of significant differences.

This white paper unveils a wealth of opportunities for brands across sectors, such as hospitality, travel, and lifestyle. By crafting experiences that meet the expectations of contemporary luxury travellers, brands can build enduring relationships and position themselves as true allies in Gen Z’s search for fulfilling journeys.