On the evening of 26 February 2025, AUGUSTMAN Singapore embarked on the search for the next 10 gentlemen who will become part of the AUGUSTMAN A-List Class of 2025 at the Jungle Ballroom, Mondrian Singapore Duxton in partnership with Braun Büffel, Cycle & Carriage, Peroni, Swisse and Ulysse-Nardin.
The AUGUSTMAN A-List, which originated in Malaysia in 2016 has long been one of the brand’s most exclusive private networks. The evening kicked off with welcome speeches from Farhan Shah, Editor-in-Chief, AUGUSTMAN Singapore & Malaysia, and Lena Kwek, Managing Director & Publisher, BurdaLuxury Singapore & Malaysia. Their words set the tone for the rest of the evening, emphasising the importance of AUGUSTMAN’s A-List as the symbol of excellence and a platform for showcasing Singapore’s finest gentlemen, who not only excel in their respective fields but whose character embodies style, substance, and success.
Potential A-Listers were marked with coloured wristbands, and unbeknownst to many in attendance, secret judges were interacting with the wristband-wearing attendees in an effort to identify the next group A-Listers. The search for AUGUSTMAN Singapore’s 2025 A-List serves as a reminder that true success comes from not just achieving success in one’s career, but that one actually lives a life of style, substance, and success. The evening came to a close with guests enjoying a live performance by Haven.
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ABOUT AUGUSTMAN
Available in Malaysia and Singapore, AUGUSTMAN’s print edition was launched in 2006, followed by the digital platform in 2009. Since then, the title has evolved to become one of the most prominent men’s lifestyle publications in the industry.
