On the evening of April 24, 2024, at Aesops Greek Restaurant & Rooftop – Bangkok, Lifestyle Asia Thailand introduced its brand-new campaign: The LSA Club. The LSA Club joins Prestige Thailand’s High Flyers Club and HELLO! Magazine Thailand’s HELLO! Connoisseur Club as part of BurdaLuxury’s masterclass initiative. This launch marked a significant moment for expats, entrepreneurs, and Thai internationals and was a captivating mix of networking, inspiration, and entertainment.
BurdaLuxury’s CEO, Björn Rettig, and Regional Director of Communications and Corporate Development, Director of Masterclass and Personal Branding, Venita Prommaporn, took to the stage to welcome attendees and share their vision for this masterclass as well as emphasising how it differs from the other masterclasses under BurdaLuxury Thailand’s portfolio. Prommaporn emphasised the club’s mission to foster connections and create opportunities for its members in Thailand, honing in on the importance of community and collaboration, which is at the heart of everything BurdaLuxury does.
Charlie Withayachamnankul served as co-host for the evening and ushered onto the stage George Hartel, Chief Commercial & Development Officer at GQ Apparel, Thailand and Aditip Panupong, Head of Industry & Strategic Partnerships at Google Thailand. Hartel led his keynote with a discussion on how to build a high-performance team in Thailand, where Panupong delivered an enlightening talk focusing on the insights into Thai consumer behaviour, before allowing guests to engage in a thought-provoking Q&A session.
Staying true to Aesops Restaurant & Rooftop’s Greek traditions, the attendees participated in interactive icebreakers and plate smashing, meant to facilitate good luck – a unique and exhilarating tradition that energised everybody at the venue. Participants had the opportunity to win fun prizes and raise a glass of delicious wine in partnership with Penfolds. Guests forged new connections and networking relationships over delicious Greek cuisine, the combination of which made the launch of this masterclass a promising one.
With a commitment to providing support to its members in navigating the complexities of life and business in Thailand, The LSA Club stands out from the other masterclasses within BurdaLuxury Thailand’s portfolio and is poised to become a key player in the local community.
For more information on The LSA Club, please click here.
