The Melium Group, in partnership with BurdaLuxury Kuala Lumpur, marked its 35th anniversary by continuing its unwavering commitment to giving back to the community via a fundraising Charity Auction for 12 Charity Organisations and Homes hosted at the St. Regis, Kuala Lumpur. At the end of the night, after three hours of bidding, a total of RM5.132 million (€1.008M) was raised for charity with more donations coming in later in a heartwarming effort to support the initiative.
“It’s a testament to the warmth and generosity of Malaysians, that despite challenges in the market and global uncertainties, they always rally to support those in need,” said Dato’ Sri Dr Farah Khan, President and Founder of The Melium Group, and chairperson of The Melium’s 35th Anniversary Charity Auction.
A total of 92 items and experiences were auctioned throughout the course of the evening, including a limited edition Max Mara teddy coat, a crocodile skin Givenchy antigona bag, a Galapagos Cruise from Hurtigruten Expeditions, business class return tickets to London via Qatar Airways, and much more. All of the auction items were generously donated by The Melium Group, private organisations, and notable individuals with 100% of the proceeds going to charity.
“As a global publishing and media house, BurdaLuxury has the privilege of showcasing the universal values of compassion and generosity that unite us all, reminding audiences of our common humanity and the capacity we have to make a difference together. For as we know, it is the narratives we write and the stories we highlight that have the power to shape the future and create change,” said Natasha Kraal, Publisher at BurdaLuxury Kuala Lumpur and co-chairperson of the charity auction committee.
With co-chair person Lee Jim Leng, CEO of Hong Leong Investment, and 10 other committee members, the team worked over the course of 8 months to bring in generous donations, bidders, and create the private auction event. The event culminated in a gala night dinner to thank all involved in this altruistic endeavour.
100% of all proceeds will be channelled to the following organisations with a cheque presentation June 2024.
- Persatuan Daybreak
- Women’s Aids Organisation (WAO)
- Yayasan Chow Kit
- Institute Tengku Ampuan Afzan (INTAZ)
- Badan Amal Kasi Sayang Malaysia (BAKASA)
- Hospis Malaysia
- Mercy Malaysia
- Tasputra Perkim
- BRDB Rotary Children’s Residence (BRCR)
- Society for the Severely Mentally Handicapped (SSMH)
- World Wide Fund for Nature Malaysia (WWF Malaysia)
- Orphancare Foundation
As one of Asia’s leading media companies, BurdaLuxury remains committed to fostering a culture of philanthropy and social responsibility, leveraging our platform to inspire positive change within the communities we serve. We look forward to building on this momentum from our partnership with The Melium group to further our efforts in supporting charitable causes that uplift those in need.
