BurdaLuxury, Asia’s leading media company, today announced its official corporate rebranding to APX Luxury, following its acquisition by the venture capital and investment platform Jaipur Capital earlier this year.
The rebrand comes as the company looks to expand its digital operations and broaden its regional footprint across Asia and the Middle East. APX Luxury will continue to operate across its five core markets – Hong Kong, India, Malaysia, Singapore, and Thailand – with plans to expand into Vietnam and the UAE.
“The transition from BurdaLuxury to APX Luxury marks an exciting new chapter for the company,” said Vikas Johari, Director, Jaipur Capital and APX Luxury. “With 46% of APX Luxury’s revenue now driven by digital and video, alongside 330% year-on-year social growth, our priority is to further scale the company’s digital infrastructure. Backed by Jaipur Capital, we are well positioned to expand the brands within APX Luxury’s portfolio into new territories across South Asia and MENA, while honouring the strong foundation that has been built.”
APX Luxury confirms that its portfolio of brands – which includes Prestige, Lifestyle Asia, Travel + Leisure Southeast Asia, Hong Kong and Macau, PIN Prestige, AUGUSTMAN, HELLO! Thailand, Travel + Leisure India and South Asia, and Architecture+Design India – remains unchanged.
The rollout of the new APX Luxury corporate identity across all regional offices and communications is expected to conclude by 15 June 2026, alongside the launch of its new corporate website (www.apxluxury.com).
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About APX Luxury
APX Luxury (formerly BurdaLuxury) is one of Asia’s most vibrant and progressive media houses operating across Southeast Asia and India. Backed by Jaipur Capital, the company manages a diverse portfolio of luxury and lifestyle media brands, specialising in digital media, content marketing, consumer events, and connecting premium brands with UHNWIs across the region.
About Jaipur Capital
Jaipur Capital, founded in 2012, is a venture capital and investment platform based in India and Singapore, focused on backing high-growth businesses in big data, social commerce, wellness and metaverse genres. Backed by two decades of media experience, the promoters of Jaipur Capital have made strategic acquisitions in media-tech and entertainment space by taking significant equity positions to create a global media & entertainment ecosystem.
