Dior invited some of the city’s most famous mums and socialites to an exclusive lunch where they experienced the latest Dior Prestige Le Micro-Caviar de Rose skincare collection for the first time.
Mission
Dior aimed to promote the latest Dior Prestige Le Micro-Caviar de Rose skincare collection for the first time.
Solution
Prestige Hong Kong partnered with Dior and invited some of the most glamourous women in Hong Kong to preview the new the latest Dior Prestige Le Micro-Caviar De Rose skincare collection. Among the socialites who joined were Feiping Chang, Antonia Da Cruz, Stephanie Chai and Josephine Chiu. Guests indulged in a delicate four-course meal created especially for the event of which included a Balik salmon tartar with rose petals, and a coconut-cream dessert decorated with grapefruit-flavoured caviar pearls. To deliver a 360- degree brand experience, Prestige team provided support in event management, guest invitation, post event coverage in print, online and social media.
